A downloadable project

Welcome to Sugar Rush 1982, a roller retro, candy and ice cream diner!

For this design challenge, I took the prompt "so many colours, so many shapes, so many flavours," and created a roller diner company in order to design a promotional poster for the brief. I wanted to create a colourful, vibrant, retro-styled poster to match the aesthetic of candy and represent the flavours of ice cream! 

Sitting front, center and pretty is our beautiful mascot for this poster design, sporting bubbly, pink hair and hypnotic green eyes. Here, she rocks Sugar Rush 1982's soft blue waitress dress, paired with matching roller skates and sparkling knee socks. Keeping with a more vibrant colour palettes, utilizing the various colours seen in old retro-styled posters and bringing my own style into the mix. Turning up the saturation to make these colours pop, instead of keeping to the traditional retro poster styles to bring out those colours. I wanted to keep the poster more stylized and bubbly, reflecting a sense of fun and enjoyment.

Bringing back a sense of nostalgia, and a wish to turn back time and experience the magical moment of a roller diner with sweet treats, Sugar Rush 1982 reminds you, "Life's sweet... With so many choices!"

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24-HR_Design_Challenge_Poster.png 6.1 MB
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24-HR_Design_Challenge_Poster.pdf 627 kB
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Sugar_Rush_1982_Poster_Design_Timelapse_mp4.mp4 186 MB

Comments

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I like your design its really cool!

Thanks Lauren!